The idea is to launch a new video-driven recruitment ad product that helps recruiters and hiring managers to create engaging video ads showcasing their company culture, benefits, and job opportunities. The product allows companies to target the right audience and increase candidate engagement. By incorporating video content into their recruitment efforts, companies can give a behind-the-scenes look into their company and showcase why their company is the best place to work. Video ads have higher engagement rates and are more likely to be shared on social media, increasing the company’s reach and visibility.