Our business creates inclusively designed kitchen products that make people feel included and accepted. The hero product will be an inclusively designed kettle that allows users of various abilities to comfortably and independently operate the kettle without any stigma. This solves a gap in the market between mainstream products that are often dangerous or difficult to use for disabled or elderly people and stigmatising products aimed only at disabled users. Our goal is to expand the business into a market leader for attractive and inclusive home products, where the business will be profitable through the sale of our premium products.