KickStart Application Form 2023

Question 1

Non-confidential summary (100 words) 

  • Please provide a brief summary of your idea for an innovative new product/service. 

Question 2 

Marketing Information

  • Please provide your business description in 280 CHARACTERS (not words), in the style of a Twitter bio.

Question 3

Your Business Proposition (500 words)

  • Describe your idea for a product/service
  • Describe the problem your idea solves
  • If relevant, what is the potential social, cultural, educational or environmental impact of your idea?
  • How is your idea innovative?
  • What stage of development is your idea? (e.g., concept stage, prototype stage)
  • How will you prevent others from copying your idea?
  • How would this idea make money?
  • Please provide details of any previous funding/investment received

Question 4

Your Customers (250 words)

  • Who is likely to buy your product/service?
  • How have you interacted with your potential customers?
  • How will you get your product/service to your customers?

Question 5

Resource Planning (250 words)

  • What do you hope to achieve in the next 12 months to develop your business idea?
  • In which areas do you need support to meet your 12-month plan?
  • How much money do you think you need to get your idea to the next stage of development? (e.g., from concept to first prototype; from prototype to minimum viable product) 
  • What skills/team do you need to turn your idea into a business?
  • What other resources will you need to develop your plan? (e.g., lab access, equipment, software, etc.)

Attachments (Optional): You may upload a single image file equivalent to 1-2 pages in length to help the judges visualise your product or service more clearly. Examples include pictures of a prototype/product, process map, app mock-ups, sample product specification sheet for customers and logos. You should not upload spr