LastingAsset is a solution that addresses a key aspect of impersonation and impostor fraud.

Scammers often impersonate representatives of banks, e-commerce companies, IT service providers, and other consumer facing businesses to defraud unsuspecting victims, primarily via voice and text-based communication with the potential to spread across other communication channels.

Our solution pioneers a novel approach by authenticating the identities of individuals and organisations, ensuring only genuine representatives can communicate with customers. By leveraging public key cryptography, we effectively combat phone number spoofing and voice-based impersonation without burdening organizations with new security infrastructure.