LastingAsset (Cisco future tech award)

LastingAsset’s solution aims to tackle the issue of online scamming, which accounts for 50% of all financial cybercrime with victims losing approximately $47 billion annually. Scammers often impersonate representatives of banks, tech support, MSPs, and businesses to defraud unsuspecting victims. LastingAsset’s innovative solution verifies the identity of individuals to ensure that only legitimate representatives can communicate with customers. By using a combination of blockchain technology and digital identities, LastingAsset enables secure communication that is resistant to impersonation scams. This solution has the potential to significantly reduce the financial losses caused by online scamming and increase trust in online transactions.