Marketing Toolkit – Moredun Research Institute

Our 2026 programme is now open and we’re on the lookout for projects from the Moredun Research Institute who are ready to bring their cutting-edge solutions to real-world problems.

We’ve put together a campaign toolkit to help you spread the word to aspiring academic innovators from your institution.

Your marketing toolkit

The Moredun Research Institute is a world leader in infectious disease research, innovation and animal welfare.  

From pioneering vaccine development and diagnostic tools to livestock health and sustainable farming practices, we want to see more Moredun-led innovations move beyond the lab and into the marketplace where they can have most impact. 

Now searching for the next wave of visionary projects to join our 2026 cohort, who will be the Institute’s next success story? 

The resources in this tailored toolkit provide everything you need to get the message out to your researchers, staff, fellows and postgraduate students. Click the links below to access the full suite of materials: 

Guide for applicants (PDF)
Promotional text
Social media
imagery
Poster & plasma
screen visuals
Logos &
brand guidelines
News story

Dates for your diary

Notable dates, including programme and key events in the Converge calendar.

28 January

Converge 2026 programme open for applications.

5 February

“All about Converge”

This online session will provide potential applicants with advice on the submission process, what our judges look for and hints and tips for writing a strong proposal.   This workshop will be repeated throughout the application process, and delivered in-person on campuses.

 

2 April

Closing date for applications.

All applications must be submitted by 12 noon via the Converge website.

12 May

2026 cohort announced

W/c 25 May

Regional training

All participants will attend a day’s training in their region in either Aberdeen, Glasgow or Edinburgh.

w/c 1 June

Entrepreneurial business training

Converge, Create Change & Net Zero Challenges training, and the pitching showcase

 

w/c 8 June

Entrepreneurial business training

KickStart Challenge

30 July

Business plan submission deadline

To progress in the programme, participants must submit a business plan (Converge, Net Zero and Create Change) or business case (KickStart) by 12 noon on 30 July.

3 September

Finalists announced

8-9 September

Finalist filming and photoshoot

Applicants are encouraged to make sure they keep these dates free!

9 September

Investment training

For finalists in the Create Change, Net Zero and Converge Challenges

1 October

Event: Converge Awards

About us

We work with universities across Scotland to help academic innovators turn their ideas into a thriving, sustainable businesses with:

  • Expert-led training for start-ups and spinouts
  • Peer networking with access to business professionals
  • Opportunity to win equity-free cash prizes and business support
  • Test and validate your business proposition

If Converge is new to you, follow the links below for more information, or contact enterprise@convergechallenge.com for a chat to see how we can support you.

What’s new in 2026?

  • New streamlined application process
  • New special prizes to be announced
  • University Hub coming soon
Our programme
Business workshops
Founder stories