Workshops

Are you considering entrepreneurship as a career option? Are you looking to access support, guidance and training to make it happen?

To find out the essentials of starting a business, check out our  upcoming workshop series below. Delivered by a range of experts and tailored specifically for business propositions coming out of academia, the sessions will cover everything from IP and routes to market to start-up finance and understanding customers.

12 October 2021 – 14:00-16:00

Creativity and Impact

If you want to create social or environmental impact through your creative practice, this one’s for you. It’s a practical session which will walk you through how to think, act and create a socially impactful creative endeavour.  It will demystify some well-used terms and help you define your values, vision and impact.  You’ll hear about […]

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13 October 2021 – 13:00-14:00

Understanding intellectual property

Intellectual property is an essential part of innovative new businesses and can be one of their main assets. But what do we mean by innovation and intellectual property, and how can a young business best exploit the intellectual property at its disposal? This 1-hour interactive workshop will cover: Why is innovation important? What is Intellectual […]

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26 October 2021 – 14:00-16:30

Digital media for creatives

For creative businesses, social and digital media are essential ways of connecting with your audience, building your brand and awareness of your creative practice. This workshop will help you define a digital strategy, knowing what platforms to focus on and why.  We’ll examine the role of your website, ecommerce sites such as Etsy, email campaigns, […]

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27 October 2021 – 13:00-14:00

Understanding Your Markets & Customers

You may have heard that 90% of new businesses fail, but what’s the story behind this scary statistic? Most of these failures are linked to a poor understanding of customer needs and target markets. This 1-hour interactive workshop will teach you the first steps of interacting with your potential customers and using their feedback to […]

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10 November 2021 – 13:00-14:00

From Idea to Market: Getting Your Business Ready

Starting a business is about more than money. You will require a variety of resources at different stages of development. This 1-hour interactive workshop will cover the skills, people, infrastructure and funding needs that you need to consider as your project moves from idea to market. Using a real-life case study, you will follow a […]

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16 November 2021 – 14:00-16:00

Creative Communications

Does the thought of communicating your idea fill you with dread? Have no fear, this essential skill is one that can be mastered and, if you have a background in the performing arts, you already understand how to connect with your audience. Find out how to communicate your business idea clearly and credibly at this […]

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24 November 2021 – 13:00-14:00

Business Models & Route to Market

How will your business make money? How will your product or service reach your customers? In a post-COVID world, sustainable business models and routes to market are more important than ever. In this 1-hour interactive workshop, we will introduce you to various business models and help you decide the most appropriate route to market for […]

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2 December 2021 – 13:00-14:00

Start-up Finance

This workshop will provide emerging entrepreneurs with an overview of the various funding options available to start-up/spin-out companies in Scotland. This session will analyse different funding routes and will advise on which ones should be considered depending on the business development stage. The session will also demystify some of the industry myths and jargon. Participants […]

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Previous workshops