Getting pitch perfect: how to communicate your business idea clearly and credibly

New entrepreneurs can often be so wrapped up in their brilliant idea that they fail to communicate it clearly to potential supporters, partners, investors – or anyone, really, who hasn’t been part of their journey.   In this episode, communication specialist Mel Sherwood talks to Alex Bennett about how business founders can use simple tips to articulate clearly their aims and their ask.  Mel’s background as a performer certainly helps her to communicate well, but anyone can learn how.