Understanding your market and customers

You may have heard that 90% of new businesses fail, but what’s the story behind this scary statistic?

Most of these failures are linked to a poor understanding of customer needs and target markets. This 1-hour interactive workshop will teach you the first steps of interacting with your potential customers and using their feedback to shape your proposition.

Key topics include: 

• Identifying your target market and its size and value 
• Customer engagement tips 
• A customer-centred approach to proposition development