Case Studies

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Robotical Ltd

Dr Alexander Enoch 
University of Edinburgh

Creative Challenge 2016 Winner

Software is fast becoming the language of our world with coding now regarded as an essential life skill, as important as numeracy and literacy. Encouraging the next generation to code means catching their interest early on and Alexander Enoch, Founder of Robotical and brainchild of Marty the Robot is doing just that.   

Marty is an interactive, educational robot which young coders can build from a kit in one evening. Fully programmable, WiFi enabled and customisable with 3D printed parts, Marty can walk, turn, dance and kick a ball (and that’s just for starters!). 

Hailed as one of the UK’s most exciting technological spin-outs, the company led a successful £90,000 crowdfunding campaign in 2016, later boosted by £285,000 of seed funding from investors which include Gareth Williams, co-founder of Skyscanner. 

Alexander applied and won the KickStart 2015 Runner Up prize, returning in 2016 with the rebranded Robotical Ltd to secure the first ever Converge Challenge Design & Creativity Award. 

“Converge was a fantastic opportunity which really helped get Robotical up and running. The funding is fantastic, and the training and opportunities to mix with my fellow entrepreneurs has been invaluable.”